Words are powerful stuff. You know that because you’re reading some right now. Poetry is proof of how much small flashes of text can make us feel. In the 1960s, Alfred Hitchcock reinvents the way even movie titles can evoke emotion. As audiences heard the eery music and saw flashes of text are ushered in via white lines. Immediately we feel tense. We know this movie will unnerve us. Hitchcock’s title designer Saul Bass was making use of early motion graphic video animation.
What is Motion Graphic Video?
Motion graphic video is a form of animation that makes heavy use of textual elements. Imagine it as animated graphic design, quite literally graphics in motion. The focus here tends to be on the visual design elements moving rather than in-depth narrative or storytelling. Watch out; many people use motion graphic design and animation interchangeably. Animation tends to be the broader umbrella term.
History of Motion Graphic Video
Let’s get into the classroom for a moment and look at where motion graphics come from. Do you remember those little flipbooks that told little animated stories when you were a child? In the 1800s, those were some of the first versions of what would become our modern motion graphic explainer video. Artist Marcel Duchamp created experimental films making use of motion graphics in 1926. Pretty soon, the art form was more widely used by advertising agencies looking to give products more bang.
What are Motion Graphic Video Characteristics?
- Gives movement to the traditionally static: a moving logo in the corner of a website, a graph that grows exponentially? These are all motion graphics.
- Shapes, text, or objects in motion: it’s easier to define what motion graphic videos are not. They are not illustrations telling the narrative arc of your company’s rise through the ranks to become the world’s best peanut butter company.
- Mature yet playful: not every audience gets along with cartoons to illustrate complex ideas. Motion graphic video visually appeals to many people, from the hip, young consumer to the stodgy businessman who thinks he has no time for playfulness.
What can Motion Graphic Video be Used for?
By now, we know that the worldwide web loves video. Consumer trends have shown that 93% of marketers have drawn in new customers via a video. The rise of TikTok and Instagram Reels is only continuing on this trend. A Cisco annual report has shown a tendency towards 82% of all internet traffic being video driven by 2022. Motion graphic videos are your best port of call when:
- Refresh and Introduce Branding: A motion graphic video is a chance to show off new branding colors, fonts, and brand-leading verbiage.
- Sharing Information: Motion graphics are perfect when you’re highlighting the features of a product and don’t need storytelling.
- Make the Complex Simple: Are you selling a service or product that is confusing to the average buyer? Motion graphics can break complexity down in a memorable way.
- Title Sequences: Like the Hitchcock example at the start of this article, you can use motion graphic video to introduce the visual themes of a movie or tv show.
- Motivational Explainer Videos: I can criticize Tony Robbins‘ methods all day long (no thank you to daily morning ice baths from me). And yet, his motivational quotes pull at a part of the human psyche that becomes even more powerful when set in motion.
- Social Media Posts: 85% of all Facebook users use the app without sounds. This makes motion graphic videos a unique and effective way to convey messages via text and animation.
Advantages of Motion Graphic Video
- Fewer Resources Needed: no hiring of actors and sets keeps costs and scheduling down. Give the professionals the information they need, sit back and let the magic happen.
- Short and Sweet: in the marketing video and explainer video world, motion graphic video is the most concise medium.
- Attractive: Human beings are drawn to the beautiful and the exciting. Motion graphic video is more attractive than its still counterpart, making the product or service appear more attractive.
- Shareable: content’s reach grows thanks to the ease of sharing on various social media platforms.
- Elegant: Motion graphics stand out thanks to their clear and precise imagery.
Disadvantages of Motion Graphic Video
- Too Short: Yes, this point was also under advantages, but the snappy 10-30 seconds are not enough for every concept or project.
- Impersonal: Motion graphics do not have the sweet, personal approach of an animated character walking us through an idea or product.
- Time Consuming: Don’t let the short outcome fool you. Care and time go into making a great motion graphic video. Some companies skip out on this by using templates, but you have worked too hard on your branding to settle for templates.
How do Motion Graphics Videos Work?
A skilled motion graphics designer works with art departments to settle on project visions and objectives. They will create storyboards to ensure everyone involved understands where the journey is going. Next, it’s on to preparing a design plan and designing those first few essential graphics. Audio is prepared or even recorded. They work with the following software range to create the motion graphic video of your dreams.
- After Effects
- Cinema 4D
- Premier Pro
- Final Cut Pro
- Flash Designer
Being experts in design and software marries two opposing fields into a talented and creative designer.
A motion graphic video that has been created to a high standard can be the best tool needed for any brand or creative project. Audiences feel engaged by clever animation and visually solid branding. If you’re looking to make use of the precedent of motion graphics set by the movie industry while adding a sprinkling of what the future holds, motion graphics videos are the perfect type of explainer video for you and your project.